Steve Jobs: The Exclusive Biography by Walter Isaacson. Read online, or download in secure EPUB format. Steve Jobs by Walter Isaacson. Read online, or download in secure EPUB format . Editorial Reviews. Review. site Best Books of the Month, November It Steve Jobs - site edition by Walter Isaacson. Download it .

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ISBN (ebook) . Stanford Business School, married Steve Jobs in GEORGE Wisconsin-born biological mother of Steve Jobs, whom . Read "Steve Jobs" by Walter Isaacson available from Rakuten Kobo. Sign up today and get $5 off your first download. FROM THE AUTHOR OF THE. Read "Steve Jobs The Exclusive Biography" by Walter Isaacson available from Rakuten Kobo. Sign up today and get £3 off your first download. From bestselling .

Quite the contrary: He could size people up, understand their inner thoughts, and know how to relate to them, cajole them, or hurt them at will. The nasty edge to his personality was not necessary. It hindered him more than it helped him.

But it did, at times, serve a purpose. Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change.

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Dozens of the colleagues whom Jobs most abused ended their litany of horror stories by saying that he got them to do things they never dreamed possible. He designed the Mac after appreciating the power of graphical interfaces in a way that Xerox was unable to do, and he created the iPod after grasping the joy of having a thousand songs in your pocket in a way that Sony, which had all the assets and heritage, never could accomplish.

Some leaders push innovations by being good at the big picture. Others do so by mastering details.

Becoming Steve Jobs

Jobs did both, relentlessly. As a result he launched a series of products over three decades that transformed whole industries. Was he smart?

No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. He was, indeed, an example of what the mathematician Mark Kac called a magician genius, someone whose insights come out of the blue and require intuition more than mere mental processing power. Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead. Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now.

History will place him in the pantheon right next to Edison and Ford.

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More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology.

Excerpt 4 The difference that Jony has made, not only at Apple but in the world, is huge. He is a wickedly intelligent person in all ways. He understands business concepts, marketing concepts. He picks stuff up just like that, click. He understands what we do at our core better than anyone. And he understands that Apple is a product company.

He has more operational power than anyone else at Apple except me. Jonathan Ive, known to all as Jony, was planning to quit. Ive grew up in Chingford, a town on the northeast edge of London. His father was a silversmith who taught at the local college. I came to realize that what was really important was the care that was put into it.

What I really despise is when I sense some carelessness in a product. One of his creations was a pen with a little ball on top that was fun to fiddle with. It helped give the owner a playful emotional connection to the pen. For his thesis he designed a microphone and earpiece—in purest white plastic—to communicate with hearing-impaired kids. His flat was filled with foam models he had made to help him perfect the design.

He had an epiphany in college when he was able to design on a Macintosh. Plus, receive recommendations for your next Book Club read.

Steve Jobs Biographer Walter Isaacson Dropped From eBook Price Fixing Case

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Through a series of unprecedented interviews with Jobs—as well as interviews with more than friends, family members, colleagues, adversaries, admirers, and imitators—Isaacson documents the transformation of an ambitious Silicon Valley whiz kid into one of the most feared and respected business leaders of his generation and quite possibly of all time; arriving at some hard truths about a man who defined the intersection of art and technology for the digital age and the future to come.

Why do you think it worked so well in tangent with his style of leadership? Do you think there is merit in living to such high standards?

Is it unrealistic or ultimately impractical? Which do you think is more beneficial for the future of technology: end-to-end hardware and software integration or open and customizable systems?

Do you agree with Jobs that good products can only come from closed, centralized environments? Why or why not? Do you think this kind of denial or warping of expectations should be used to motivate employees? How does Apple and its products exemplify these ideals?

At the company he founded after being ousted from Apple, Jobs was able to indulge all of his instincts, both good and bad. He was unbound.

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The result was a series of spectacular products that were dazzling market flops. This was the true learning experience. How did these ventures ready him for a powerful return to the company he founded? How did Jobs approach industry competitors?

How does Apple accomplish this? Jobs was convinced that a consumer did not know what they want—that often it was up to innovators to predict what the next great necessity or commodity would be. As he made the transition to high school, Jobs discovered computers. It was called the A, and it was a glorified calculator but also really the first desktop computer. It was huge, maybe 40 pounds, but it was a beauty of a thing. I fell in love with it.

He chatted with Jobs for twenty minutes and not only supplied him the parts he needed but also offered Jobs a job in the H-P plant for the summer. Jobs worked there on the assembly line the summer after his freshman year at Homestead High. One of the classes at high school was the electronics class taught by John McCollum. He was a former Navy pilot who was a big believer in discipline so naturally Jobs clashed with him almost immediately. While in that class, Steve Jobs became friends with Stephen Wozniak who was a graduate student about five years older than Jobs.

Wozniak was a school legend for his wizardry in electronics who still liked to hang around with high school students. Wozniak had taught himself computer programming while working in a part-time job during his senior year and was working in his spare time to design his own home computer. He was a genuine geek and shunned publicity. I was way too shy to ever be a business leader like Steve.

Jobs was suspended from high school on a number of occasions, more often than not with help from Woz. They built devices which could block broadcast TV signals.Steve Jobs was never into gaming. Using an Apple product could be as sublime as walking in one of the Zen gardens of Kyoto that Jobs loved, and neither experience was created by worshipping at the altar of openness or by letting a thousand flowers bloom.

He treated Indiaalmost like a pariah market — and he ended up pricing his products higher in India than else whereThe iPod, the iPhone and the iPad, therefore, sell almost nothing in India compared to what theNokias and Blackberries do.

His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

And I refuse to accept criticism about Apple on this, of all days.

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Said Jobs: Susan Cain. There are very fewcompanies in the world you would associate as viscerally with one person as you would Apple withJobs. Would you like us to take another look at this review?

Would you ever want to work for someone like Steve Jobs?

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